15. SM Supermalls Elevates Urban Air Quality

There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone.

Designing for people and the planet

SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas.

Championing bike-friendly cities

Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by operties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.

Greening malls with native flora

Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment.

Making public transport more convenient

To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes of transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.

Powering the shift to EVs

Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers.

Monitoring air, empowering communities

SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.

A greener future for urban living

From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.

40 years of building better communities

Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.

14. Community at Work: SM Cares Joins Brigada Eskwela 2025

In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the theme, “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.”

As a long-time DepEd partner, SM Supermalls once again participated in Brigada Eskwela 2025 as part of its broader commitment to youth empowerment, environmental stewardship, and inclusive community building. 

The initiative was rolled out across 75 SM Supermalls, with more than a thousand employee-volunteers working hand-in-hand with DepEd, local government units (LGUs), school representatives, and community members. It empowered community volunteers to make a tangible impact by helping schools prepare safe, clean, and inspiring learning environments.

“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country,” said Steven Tan, President of SM Supermalls.

SM employee-volunteers engaged in a wide range of preparatory activities including classroom cleaning and disinfection, repainting of walls and learning spaces, repairs of desks and chairs, and the turnover of essential learning materials. Through shared efforts, this annual initiative not only enhanced school facilities but also strengthened community ties and encouraged a culture of unity, pride, and collective responsibility for education. 

The program benefited 66 public schools across the country, helping ensure that thousands of Filipino learners return to a clean, safe, and functional learning environment when classes resume.

By supporting Brigada Eskwela 2025, SM Supermalls reinforces its continued support and alignment with several United Nations Sustainable Development Goals, particularly SDG 4: Quality Education and SDG 17: Partnerships for the Goals, reflecting its commitment to fostering inclusive, sustainable development in every community it serves.

This initiative also forms part of SM’s broader advocacy under SM Cares, the corporate social responsibility arm of SM Supermalls, which champions programs for Persons with Disabilities, Senior Citizens, the Environment, Women and Breastfeeding Mothers, Children and Youth and Bike-Friendly initiatives.

For more updates on SM’s social good initiatives, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media. 

13. SM Proudly Celebrated Local MSMEs at DTI Wedding Fair at SMX Aura

Love, tradition, and local entrepreneurship shared the spotlight at the Bagong Pilipinas Wedding Fair 2025, held from June 27 to 29 at SMX Convention Center, SM Aura Premier. Organized by the Department of Trade and Industry (DTI), the three-day event successfully showcased over 100 Filipino MSMEs, celebrating Filipino creativity while driving real business opportunities in the events and wedding industry.

The fair welcomed industry professionals, wedding planners, creatives, and couples preparing for their big day to explore everything from couture bridalwear and floral arrangements to photography, catering, travel services, and more. The highlight of Day 1 was a runway fashion show featuring Filipino bridal designers, who elevated traditional fabrics and sustainable design for the modern bride. Day 2 and 3 featured talks and interactive exhibits spotlighting creative industries—from graphic design and stationery to music and event production—showing how weddings can reflect both personal stories and cultural pride.

“Through partnerships like this, SM Supermalls remains committed to helping build the future of Filipino MSMEs by providing entrepreneurs a platform to showcase their work, nurture local talent and creativity, and strengthen economic resilience.” shared Joaquin San Agustin, EVP of SM Supermalls. 

MSME designers wowed guests with their collection of bridal gowns, groom’s suits, and entourage wear—featuring silhouettes that range from classic romance to modern minimalist, all crafted with Filipino finesse.

A unique highlight at the DTI Wedding Fair: MSMEs showcased elegant Capiz shell dining wear—from plates and chargers to napkin holders and centerpieces—blending sustainability with sophistication.

Filipino tradition met timeless elegance at MSME booths featuring modern takes on the Barong Tagalog and Filipiniana—from hand-embroidered details to contemporary silhouettes perfect for formal Filipino weddings.

Filipino-made bridal jewelry and accessories took the spotlight at the Bagong Pilipinas Wedding Fair 2025, with MSME booths showcasing handcrafted tiaras, pearl earrings, heirloom rings, and bridal bling rooted in Filipino artistry.

In essence, the 2025 Wedding Fair was more than an event—it was a celebration of love, culture, and entrepreneurship, underlining that when Filipino MSMEs thrive, our communities—and the nation—grow stronger, faster, and more beautiful.

About SM Supermalls MSMEs

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit msme.smsupermalls.com to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!

12. Art Takes Over SM Supermalls with “Art for Everyone”!

SM Supermalls continues its unwavering support for Filipino artistry with the nationwide launch of Art for Everyone—a month-long celebration of creativity, culture, and community across 18 malls this July.

Building on the remarkable success of the 2024 Art Market, which earned the prestigious Gold Stevie® Award for Innovation in the Use of Events, SM Supermalls continues to elevate its commitment to championing the local art scene. Last year’s Art Market featured over 1,200 Filipino artists and showcased more than 4,000 artworks, providing a platform that not only celebrated local creativity but also offered meaningful support to emerging and established artists alike. 

The overwhelming success of the event sparked renewed enthusiasm within the community, with many of last year’s participating artists eager to return, a testament to the event’s impact and SM’s growing role as a catalyst for Filipino creative expression.

Now, Art for Everyone expands that vision. This year’s initiative transforms participating malls into vibrant art destinations, where both well-known and budding local artists can exhibit to sell their works, engage with new audiences, and contribute to a flourishing creative community. 

Throughout July, guests can immerse themselves in a rich artistic expression — from paintings, photography, and prints to digital art, mixed media, and sculpture—all proudly created by homegrown talent. The program invites art enthusiasts of all ages and backgrounds to explore and celebrate Filipino creativity.

Art for Everyone is more than just an art fair—it’s a celebration of the imagination, passion, and skill of local artists. Whether you’re a seasoned collector, a budding artist, or someone looking to discover a new favorite artist, there’s something here for you.

Participating malls and schedules:

*Visit your favorite SM mall’s social media for up-to-date information:

SM City Clark – July 1 to 14

SM J Mall – July 1 to 14

SM Lanang – July 7 to 16

SM City Baguio – July 13 to 26

SM Seaside City Cebu – July 14 to 31

SM City Sorsogon – July 15 to 28

SM City Iloilo – July 15 to 31

SM City Bacolod – July 15 to 31

SM Center Dagupan – July 16 to 30

SM City Baliwag – July 18 to 31

SM City Dasmariñas – July 20 to 27

SM CDO Downtown – July 20 to 30

SM City Santa Rosa – July 21 to 27

SM Center Angono – July 21 to 31

The Podium – July 22 to 27

SM City North EDSA – July 25 to 31

SM Aura – August 15 to 24

Be part of this dynamic celebration of art! Visit participating SM malls, browse the incredible works on display, and discover your new favorite artist. Spark inspiration, ignite your own creativity, and share the experience with family and friends.

For more details and updates, visit https://www.smsupermalls.com. Don't miss this chance to immerse yourself in creativity and be inspired.

11. SM Prime: Creating Infrastructure for Plastic-Free Communities

According to the United Nations Environmental Programme (UNEP), the global production of plastics is forecasted to reach 1,100 million tonnes by 2050, with severe environmental, social, economic, and human health consequences. 

As one of Southeast Asia’s largest integrated property developers, SM Prime Holdings, Inc. (SM Prime) remains committed to creating thriving, sustainable cities. 

With a waste-free future as part of its environmental strategy, SM Prime encourages the observation of International Plastic-free Day on May 25 and its call to rethink single-use plastics (SUP) for one day. Moreover, SM Prime celebrates the group-wide strides made to support the Extended Producer Responsibility (EPR) Act of 2022.

A group-wide movement for the EPR Law

The SM group, working with its Producer Responsibility Organization (PRO), Philippine Alliance for Recycling and Materials Sustainability (PARMS), is pursuing a group-wide strategy to comply with the Department of Environment and Natural Resources (DENR)’s EPR Act of 2022.

Formally known as Republic Act 11898, the EPR law requires companies to take responsibility for the recovery of their plastic packaging products and to pursue waste management programs.

Acknowledging the challenges and realities for businesses and on-ground operations through its EPR working group committee, the SM group commits to a plan of action in reducing and recovering its plastic footprint within the given five-year period, sharing alternatives and new technologies to respond to the growing global crises, and establishing partnerships with government agencies and other private institutions.

As the property arm of the SM group, SM Prime’s commitment to a waste-free future aims to create the needed infrastructure that will help support and maintain plastic waste management strategies. 

Crucial to waste recovery efforts, SM Prime equips its properties with a Materials Recovery Facility (MRF), and standardized waste segregation and management practices to help reduce the amount of waste sent to landfills. A joint venture with a Japanese environmental solutions company, the SM GUUN Environmental Company, Inc. (SGECI), converts non-recyclable waste into cement fuel or “fluff fuel” for eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement, as part of its “co-processing” practice.

Beyond compliance 

SM Prime continues with its established programs such as the nationwide Trash to Cash recycling market. Since 2007, it has been one of SM Supermalls’ flagship programs that continues to be more relevant given the times.

Activating the SM malls to help their communities with sorted plastic waste, Trash to Cash incentivizes the exchange of recyclables to provide a venue for plastic recovery. Fifteen SM Plastic Waste Collection sites likewise serve as drop-off points for clean, empty, and dry plastics. In addition, the Solid Waste Action Program (SWAP) reverse vending machines at SM Megamall and SM Mall of Asia enable the diversion of aluminum cans and polyethylene terephthalate bottles (PET), which are considered high-value plastic products.

The annual International Coastal Clean-up (ICC), supported by SM Cares, continues to empower volunteers to take part in this global effort for a record-breaking initiative. In 2024 alone, SM Cares helped mobilize 23,000 employees, students, and various communities that joined nationwide volunteer efforts to remove trash from the world’s beaches and waterways.

Aiming for a waste-free future 

Reduction is always the best option. The SM Hotels and Conventions Corporation (SMHCC) has long since eliminated SUPs from all properties in support of the UNEP’s campaign to phase them out. Pico Sands Hotel was also one of the first hotels to sign with the World-Wide Fund for Nature Philippines (WWF) in their Ayoko Na Sa Plastic Campaign in 2018.  

SMHCC has successfully replaced all single-use amenities, such as high-density polyethylene (HDPE) shampoo and shower gel bottles, and PET water bottles in all its hotel rooms.  Since 2019, as part of the SMX Convention Centers’ guidelines to promote sustainable events management practices, bamboo or starch-based environmentally friendly alternatives to replace plastic cutlery are encouraged to minimize waste generation.

Working collectively as a group to reduce the effects of the plastic waste crises creates a bigger impact at a greater scale. Through enhanced waste management systems, effective waste segregation practices, and proactive community effort, SM Prime aims to successfully divert a greater proportion of plastic waste away from landfills. 

“Our work is never done. There are new technologies, innovative solutions, and more avenues for collaboration to look forward to in making the EPR Act work for our communities,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “But we all have a role to play--it is every individual’s responsibility to create a waste-free future.”

10. THE FIRST IN PAMPANGA—A New Era of Asian Flavors Served with a Twist

If there’s one thing that binds Asian culture together, it's how our legacy and tradition are preserved through food. From the careful sourcing of ingredients to the creativity and innovation in preparation, Asian cuisines are truly made to be extraordinary.

SM Supermalls upholds this by delivering Taiwanese, Japanese, and Thai excellence to one of the centres of Filipino gastronomy—Pampanga. With the same sense of richness and attention to quality, Ninepot, The Matcha Tokyo, and Purple Rice establish themselves as must-try places at SM City Clark and SM City Pampanga!

Ninepot—Quality Taiwanese Hot Pot Experience

With the growing popularity of East Asian hot pot restaurants, Ninepot—its name reflecting the Taiwanese cultural belief that the number nine brings good fortune—sets itself apart by putting traditional Taiwanese flavors in the spotlight at the Tech Hub 2 of SM City Clark.

Unlike many hot pot restaurants that focus on unlimited servings, Ninepot prioritizes quality by offering carefully curated ingredients in each customizable set meal. Following a six-step process, Ninepot creates a well-rounded dining experience that highlights the richness of Taiwanese cuisine.

Each order includes a choice of protein, sides, broth, and vegetables, complemented by a dessert and a weekly special drink—completing a satisfying dining experience.

But what truly makes Ninepot stand out is its flavorful selection of soup bases, ranging from classic Taiwanese savory specials to hot and spicy picks. Among these are the signature Taiwan Stone Hot Pot, the aromatic Sesame Oil Hot Pot, the refreshingly sweet Dashi Broth Hot Pot, and the delectably spicy Szechuan Hot Pot.

The Matcha Tokyo—Haven for Premium-Grade Matcha

Matcha-inspired drinks and desserts are popping up left and right. However, despite the growing accessibility, matcha has proved to be a difficult flavor to handle—especially since matcha lovers are even more difficult to please!

But when it comes to perfecting that earthy, rich, and refined flavor, no one does it better than The Matcha Tokyo with its authentic, premium-grade selections at the Ground Level of SM City Clark.

Highlighting 100% organic matcha specials, The Matcha Tokyo is committed to promoting health and sustainability by bringing Japan’s finest matcha for daily and casual consumption.

For starters, their definite must-tries include the #1 best-selling Organic Matcha Latte—popular across all The Matcha Tokyo branches worldwide—and the Philippine-exclusive Ube Matcha Latte, which features a delightful blend of their high-quality matcha and the iconic sweet taste of purple yam (ube).

From a wide variety of matcha-infused beverages and pastries to chocolates, snacks, and conveniently available pure matcha powder—everything you can imagine to satisfy your matcha obsession is possible with The Matcha Tokyo.

Purple Rice—Thai Flavors with an Innovative Twist

Nothing is more delicious than sustainably crafted meals made rich with their culture of origin. This is exactly what Purple Rice brings to the table—introducing Thai flavors cooked through future-forward approaches to food at the Ground Level of SM City Pampanga.

Rooted in stories of heritage, environmentally conscious agricultural practices, and ultimately, a deep love and respect for Thai cuisine, Purple Rice offers a variety of creative Thai flavors fused with touches of Filipino warmth and food traditions.

Dedicated to serving authentic Thai cuisine with signature innovative twists, the uniquely colored Purple Rice takes center stage—often paired with popular Thai dishes and set against an inviting interior that enhances the experience.

Their menu features a variety of dishes, including soups like Tom Yum Talay, salads such as Purple Yam Woon Sen, and mains like Khao Soi and Pad Thai, with their best-selling meals including the Red Angus Beef Curry and Thai Halo-Halo, among other noteworthy selections.

Allow yourself to explore flavors that greatly satisfy your Kapampangan taste buds and visit Ninepot at Tech Hub 2 and The Matcha Tokyo at the Ground Level of SM City Clark, as well as Purple Rice at the Ground Level of SM City Pampanga."

Whether you see yourself as a connoisseur of particular dishes or a casual food enjoyer, SM Supermalls ensures you get the best from across different cuisines—serving flavors suited to our own taste and culture while introducing food innovations that integrate familiar practices with new experiences.

There’s always more to enjoy and more to share at SM Supermalls! For more exclusive dining experiences and first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

9. SM Prime’s Year One Toward a Waste-Free Future

According to the Department of Environment and Natural Resources (DENR), the Philippines generates over 60,000 metric tons of waste daily, a figure expected to rise with urban growth and economic activity. 

Recognizing the urgency, SM Prime Holdings, Inc. (SM Prime) launched the SM Waste-Free Future program in 2024 as one of its flagship environmental sustainability programs to reduce overall waste generation through effective waste segregation and divert waste away from landfills through recycling, composting, and other sustainable disposal methods.

In its first year, it implemented a new waste management segregation system across its properties, including all malls, residences, offices, hotels and convention centers, and estates nationwide. 

Beyond SM Prime, the campaign on waste has extended its reach to other SM groups and portfolio companies, making SM Waste-Free Future a group-wide endeavor.

A bigger picture of waste 

The Recyclable, Disposable, Composable (RDC) bins are central to the program’s segregation practice.  RDC makes it simple and consistent, providing key visual cues to bin it right.

Despite its infancy stage, the rapid and wide-scale integration underscores SM Prime’s ability to operationalize sustainability across diverse asset classes and ecosystems, reinforcing the company’s commitment to innovative waste diversion strategies. 

SM Prime also celebrates the efforts of SM Retail in advancing a waste-free future. All SM Store branches have successfully deployed their RDC bins, while SM Markets continues to implement its reusable bag system. In support of waste management efforts, Goldilocks Bakeshop has also implemented the RDC system across its stores in all SM Supermalls. 

Creating opportunities to expand

Partnerships with other organizations pave the way for the work ahead. SM Waste-Free Future strengthens tenant engagement for SM Supermalls and SM Offices, supporting businesses with similar goals on waste and helping them align with their global sustainability policies.

Similarly, it reinforces SM Hotels’ advanced Back of House operations, food waste policies, and textile recycling program. The SM Hotels’ Tela Tales program transforms discarded linen into sustainable products and provides livelihood for the women of partner communities, upcycling more than 2,000 yards of condemned linens. 

Recognizing that technology greatly contributes to the solutions, SM Waste-Free Future has also strengthened collaborations with other organizations. SM Development Corporation (SMDC) works with Globe’s Hapag Movement to rescue surplus food from residents and help make a difference in the lives of Filipino families experiencing involuntary hunger and divert household food waste away from landfills. 

In the mall’s Cyberzone areas, SM Supermalls’ Electronic Waste Collection Program and their partnership with PLDT and Smart make it accessible to dispose of old mobile devices and other electronic gadgets responsibly. 

Join the movement

SM Waste Free Future invites more communities and stakeholders to participate through proper waste segregation, joining local clean-ups and collection drives, or supporting eco-friendly products and practices. 

Positive reinforcement and catchy social media campaigns from SM Cares target the youth by promoting better waste segregation habits and encouraging them to become more involved with the state of the planet they will inherit. 

Recently, in celebration of World Oceans Day, SM Cares mobilized communities across 18 SM Supermalls nationwide, bringing together over 5,000 volunteers and collecting more than 30,000 kilograms of waste from shorelines. 

“Waste-Free Future is more than just a program—it’s a mindset shift. And we’re only getting started,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director of SM Cares for Environment. “We call on our tenants, partners, and customers to continue the journey with us—because a truly sustainable future is one we build together.”

With the growing momentum for a waste-free future, SM Prime believes that a cleaner, more circular Philippines is well within reach.

About SM Prime:

SM Prime is steadfast in its commitment to shaping sustainable and innovative lifestyle cities that drive economic progress and elevate the quality of life for millions of Filipinos. As a catalyst for inclusive growth, the company champions responsible development that creates long-term value for communities.

8. DTI, PRA, and SCMAP launch “Job Blueprint” with SM Supermalls

The future of employment in the Philippines' wholesale and retail trade sector got a major boost on June 16, 2025. The Department of Trade and Industry (DTI), together with the Philippine Retailers Association (PRA) and the Supply Chain Management Association of the Philippines (SCMAP), officially launched Section G: Job Blueprint for the Wholesale and Retail Trade Sector at SM City North EDSA. The initiative included a two-day job fair, offering immediate hiring opportunities to Filipino job seekers.

The Section G Job Blueprint, developed through extensive consultations with industry stakeholders, highlights the strong collaboration between government, the private sector, and mall leadership to address workforce gaps in retail and supply chain. Serving as a foundation for future reforms, it aims to boost employment growth by leveraging the sector’s vital contribution to the country’s Gross Domestic Product (GDP) and its role as a key employer of over 10 million Filipinos, according to the DTI.

Industry support and immediate impact

The job fair, which offered hundreds of career opportunities from leading retailers and logistics providers, drew a diverse crowd of job seekers eager to engage with PRA and SCMAP member companies recruiting for roles in merchandising, warehousing, logistics, and frontline retail.

 “This is more than just a job fair—it’s a call to action,” said Joaquin San Agustin, Executive Vice President of Marketing at SM Supermalls. “We are proud to partner with DTI, PRA, and SCMAP in hosting this meaningful initiative that connects people to opportunity and promotes inclusive employment.”

SM Supermalls, as host venue and promotional partner, reinforced its commitment to national workforce development and economic recovery. This event is part of SM’s ongoing support for programs that empower micro-, small, and medium enterprises (MSMEs), job seekers, and industry players.

With Section G now officially launched, stakeholders look forward to implementing its key recommendations and building a stronger, more resilient retail trade sector for all.

About SM Supermalls Job Fairs 

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines' leading developer, operator, and owner of world-class malls. SM Supermalls is dedicated to fostering sustainable and community-centric developments. Through initiatives like job fairs, SM Supermalls continues to play a pivotal role in nation-building, offering opportunities that transform lives and contribute to the well-being of Filipino communities.

7. Waves of Change: Thousands Join SM Cares’ Coastal Cleanup in Celebration of World Oceans Day 2025

In celebration of World Oceans Day 2025, over 5,000 volunteers from all walks of life united on June 7 for a massive nationwide coastal cleanup led by SM Cares, the corporate social responsibility arm of SM Supermalls. Collectively, they removed an astounding 30,000 kilograms of trash from shorelines across the Philippines—proving that when a community comes together, real impact happens.

This year’s theme, “WONDER: Sustaining What Sustains Us,” resonated deeply as volunteers took to coastlines in Metro Manila, Luzon, Visayas, and Mindanao, armed with gloves, sacks, and a shared mission: to protect the oceans that give us life.

Beyond fostering community collaboration and promoting environmental responsibility, SM Cares’ coastal cleanup initiative played a vital role in cultivating healthier environment, enhancing the overall quality of life for local residents, and contributing to the long-term preservation of marine ecosystems. 

“The oceans sustain us every day, and now it's our turn to give back,” said Engr. Liza Silerio, SM Cares Program Director for the Environment. “This coastal cleanup isn’t just a one-day event—it’s a symbol of our shared duty to preserve biodiversity and inspire action for a sustainable future, while bringing lasting positive impacts to the community by advancing healthier coastal spaces, and uniting people through shared environmental action.”

A National Movement for the Seas

From students and teachers to LGUs, NGO partners, employees, and security and janitorial teams, the cleanup drew a diverse wave of ocean defenders. SM Cares worked closely with local government units, environmental organizations, youth groups, and coastal barangays to stage cleanups across several major sites nationwide.

These collaborations not only ensured the success of the initiative but also highlighted the power of inclusive, community-driven action. Volunteers gathered to remove tons of waste from shorelines, raise awareness about marine conservation, and inspire long-term behavioral change toward environmental care.

Building an #SMWasteFreeFuture

The June 7 cleanup is part of SM Cares’ broader sustainability vision through its #SMWasteFreeFuture campaign, which also includes weekly cleanups at SM by the BAY. 

This May 2025, SM employee-led cleanups have mobilized a total of 279 volunteers, collecting over 4,493 kilograms of waste—highlighting their firm commitment to keeping our coasts clean on a weekly basis. These sustained efforts contributed to creating a safer, more enjoyable coastal spaces for customers, while encouraging a stronger culture of environmental volunteerism.

SM Cares’ Coastal Cleanup also supports and aligns with several United Nations Sustainable Development Goals (SDGs), most notably SDG 14: Life Below Water, by directly reducing marine pollution and protecting ocean ecosystems. It also contributes to SDG 13: Climate Action, by raising environmental awareness and promoting community-led climate resilience, and SDG 17: Partnerships for the Goals, through its collaboration with LGUs, NGOs, schools, and communities.

With two more major cleanups planned for the year, SM Cares remains determined in its mission to inspire Filipinos to take action—one shoreline at a time. For more stories and updates on how you can be part of the movement, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.

6. SM Prime’s Hans Sy Champions Private Sector Leadership in Disaster Resilience at UNDRR Global Platform 2025

SM Prime Holdings, Inc. (SM Prime) Executive Committee Chairman Hans Sy reaffirmed the vital role of the private sector in disaster risk reduction (DRR) during the 2025 Global Platform of the United Nations Office for Disaster Risk Reduction (UNDRR), held in Geneva, Switzerland. 

Representing the Philippine private sector at the Ministerial Roundtable on “Accelerating Financing and Resilience,” Sy underscored how businesses can help drive scalable, science-based resilience solutions.

Private sector as a force multiplier in DRR

“Resilience strengthens businesses while safeguarding lives and communities,” Sy stated. “We know the government cannot do it alone. The private sector is ready to do more.”

He cited SM Prime’s integrated approach to DRR, which includes allocating a significant portion of project costs to disaster-resilient infrastructure and applying science-driven planning frameworks. 

Sy also pointed to cross-sector initiatives such as the Adopt-a-City Program with the National Resilience Council and joint capacity-building programs with ARISE Philippines and the Department of Trade and Industry as examples of effective public-private partnerships.

Embedding resilience into core business strategy

In a High-Level Dialogue on scaling DRR financing, Sy outlined SM Prime’s approach to mainstreaming resilience across its developments. He highlighted features such as elevated mall structures, built-in rainwater catchment systems, and earthquake-resistant designs—solutions that have minimized disruption and enabled rapid recovery in the face of disaster.

“Disasters may be unpredictable, but their impacts don’t have to be,” he said. “We can—and must—prepare, mitigate, and adapt.”

Call to scale resilience investment

To expand DRR financing, Sy called for enabling mechanisms that combine policy support, institutional cooperation, and targeted incentives. “From the standpoint of the private sector, financial, non-financial and regulatory incentives are among the most effective ways to accelerate investment in resilience,” he noted.

His remarks underscored the importance of collaboration, innovation, and long-term thinking in building resilient communities. SM Prime’s leadership in DRR continues to set a benchmark for sustainable development in disaster-prone regions.

“Together, we can embed resilience to build a sustainable and secure future for all,” he concluded.

5. What’s New at SM Supermalls? Experience What’s First in Cebu

To live in the moment is your theme this month of June with several opportunities for joy and fulfillment heading your way.

What makes life truly rewarding is having the present moment to create meaningful memories—whether it’s by yourself or with the people you love. From sharing great food, to celebrating small wins, to saving the day after a long, arduous week—you can live your best life by making the most of today.

Indulge in having moments to cherish, and take the chance to create memories of happiness with SM Supermalls—right here in Cebu.

Moments Worth Savoring at SM City Cebu

What better way to share special moments than over delicious food? Savor memorable dining experiences with these must-visit food destinations headlining this June and July:

Manam—finally opening this month, get ready to relish familiar yet innovative flavors with modern takes on Filipino comfort food and traditional dishes—including their signature Beef Short Rib Sinigang & Watermelon.

Ooma—the long wait for this Japanese-inspired restaurant is over! Known for its bold takes on Japanese dishes, food lovers in Visayas can enjoy Ooma favorites including the Hanger Steak, Aburi Mixer, Ebi Tempura, and more.

8 Cuts Burgers—a casual restaurant serving a wide menu of burgers and sides, highlighting their custom-blended patties crafted from premium grade ingredients.

Mo’ Cookies—a dessert haven known for its ooey-gooey palm-sized cookies come in flavors like Chocolate Chip, South Cotabato Fudge, and Nutella Crinkle, among many others.

Din Tai Fung—a renowned Taiwanese restaurant chain celebrated for its expertly crafted xiaolongbao, along with a variety of authentic Taiwanese dishes.

Unwind and Treat Yourself at SM Seaside City Cebu

Meaningful moments don’t have to be grand—because joy can also come from small wins, small steps, and all the little things you do to show appreciation for yourself. Check out these freshly opened hangout spot:

After a long wait, the fast-growing Pickup Coffee has finally arrived at SM Seaside City Cebu with its first-in-SM premium café concept: Pickup Prime—offering elevated brews perfect for your productive lifestyle. 

Whether it’s your very first collectible item or your first time trying out makeup, there’s joy and fulfillment in treating yourself to new things and fresh experiences. Reward yourself with these first-in-Cebu stores launching this June:

Geek PH—specialty toy and collectibles store, catering to pop culture enthusiasts, offering a wide range of action figures, blind boxes, and other unique items.

Issy—a Filipino beauty brand renowned for its vegan, cruelty-free, and skin-friendly makeup products, bannering items designed to be versatile, easy to use, and suitable for the tropical climate of the Philippines.

Premier Drip—a wellness lounge specializing in intravenous (IV) therapy opening their first-in-Cebu store, offering the magic of having an enhanced overall skin health, radiant glowing, and boosted immunity.

Bangkok Kitchen Express—a Thai restaurant bringing the authentic flavors of Bangkok to Cebu for the very first time.

Parisian Bistro at SM J Mall

Take your special moments to a classic French dining experience here in Cebu. Our discerning food lovers can look forward to the opening of Salon de Thé by The French Baker—a Parisian-inspired café featuring European pastries, gourmet teas, and bistro-style dishes.

Life’s about what you do with every waking moment. Have your time, create memories worth remembering, and take center stage with lots of opportunities for joy here in Cebu—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

4. SM Supermalls Supports First-Ever TESDA Jobs and Skills Matching Fair

In collaboration with Technical Education and Skills Development Authority (TESDA), Department of Labor and Employment (DOLE), IT and Business Process Association of the Philippines (IBPAP), Public Employment Service Office (PESO) Muntinlupa, the Muntinlupa Local Government Unit (LGU), and Department of Trade and Industry (DTI) - Philippine Trade Training Center (PTTC), SM Center Muntinlupa will host the pilot run of the Jobs and Skills Matching Fair on June 19, 2025. This one-day event offers jobseekers—particularly those interested in the IT- Business Process Management (BPM) industry—a streamlined path from employment screening to skills training and re-employment.

The fair begins with an on-site job matching session, where walk-in and registered applicants can undergo interviews with participating companies. Qualified candidates may be hired on the spot, while “near-hires” will be referred to the Skills Hub for personalized consultations facilitated by DTI-PTTC.

At the Skills Hub, jobseekers will undergo a one-on-one evaluation using the Philippine Skills Framework (PSF). This identifies any skills gaps and recommends tailored training programs and career pathways. TESDA will then match these near-hires with accredited training institutions and available scholarship opportunities.

After completing their upskilling journey, participants will be reconnected with partner employers—ensuring a full-circle career pipeline from application to employment readiness.

While this launch is a low-key pilot, it signifies a major step forward in creating more responsive, skills-based employment solutions. 

The Jobs and Skills Matching Fair represents a next-gen approach to job fairs—one that goes beyond resumes and job vacancies to focus on real-time skills-building and industry needs.

Join the movement. Start something life-changing.

This isn’t just another job fair—it’s a one-stop opportunity hub. Aside from hundreds of job openings and on-the-spot hiring, attendees can access skills training, career guidance, and essential government services such as the Social Security System (SSS), Pag-IBIG, Philippine Health Insurance Corporation (PhilHealth), and the National Bureau of Investigation (NBI)—all in one convenient, accessible, and air-conditioned SM mall.

So, update that resume, bring extra copies, dress to impress, and show up as your most professional self. Your next big opportunity starts here.

For full schedules and updates, follow SM Supermalls on Facebook or visit www.smsupermalls.com.

About SM Job Fairs

SM Supermalls, in partnership with key government agencies and the private sector, regularly holds nationwide job fair events to support employment, empower communities, and contribute to nation-building. These fairs provide inclusive, accessible platforms connecting Filipino jobseekers to thousands of career opportunities and essential services.

3. What’s New at SM Supermalls? Must-See Firsts in Metro Manila

Variety & Great Options at SM Mall of Asia

With more options, you uncover more paths, opening doors to fresh experiences and delightful discoveries—whether it be trying out different meals at once or spicing up your everyday style!

Enjoy the diverse flavors of Japan at Kiwami: Japanese Master Kitchens, opening their first-ever SM flagship store soon—their biggest one yet! Offering a variety of authentic dishes all under one roof, indulge in an extensive dining experience and savor the best of Yabu (katsu), Ippudo (ramen), Hachibei (yakitori), and Hannosuke (tempura)—each offering their own distinct and authentic taste of Japan.

Meanwhile, our stylish go-getters can look forward to more soon-to-open stores, serving up options after options in everyday fashion and sportswear:

JD Sports—elevate your active lifestyle with impactful design and exclusive picks from top-performing brands. Britain’s leading retailer in street and activewear is bringing its first-ever store to the Philippines within the next few months.

8 Seconds—an iconic Korean clothing brand is opening its first-in-PH store this July. Prepare to K-style your everyday look with trendy apparel ready to captivate you in under 8 seconds. 

Magical Moments at SM North EDSA

Having the heart to wander rewards you with unexpected moments of magic. Give yourself the chance to experience those pleasant surprises and set out to explore these newly opened go-to destinations:

Space & Time Cube, the Philippines’ first immersive digital museum blending art and technology across multiple themed attractions, opened last May 16, extending its signature multi-sensory experience to our adventure seekers here in Quezon City. Their latest highlight, Fantasy Cinema, delivers an exhilarating 9D feature—combining virtual reality, motion simulation, and rich sensory effects to transport guests into an awe-inspiring cinematic world.

Meanwhile, Moon Hey—an engaging hot pot & grill restaurant—will launch their first-in-SM store this June, serving diners with their own satisfying dining experience by having individualized cooking stations and a customizable set of ingredients that revolves around the room.

Positive-impact Fashion at SM Megamall

Wander responsibly. And have a conscious effort  to care about the environment wherever your feet lead you. Make a fashionable statement with sustainable designs from VIVAIA—a rising gem in global footwear that recently opened its first in-mall store here in the Philippines. Offering a wide selection of on-trend shoes made notably from recycled PET materials, VIVAIA brings a commitment to eco-friendly footwear crafted for comfort, style, and responsible consumption.

German Flavors at SM Podium

Wandering is not complete without some time for relaxation, because the best part about taking a wondrous journey comes out when you're having fun!

Experience the embodiment of good cheers with the best of German cuisine. Originating from Singapore, Brotzeit is a world-renowned German bier bar and restaurant which recently opened its first-in-SM store. It serves Bavarian meals and rich German beers in a perfectly welcoming space—ideal for a chill and fun night. Enjoy a diverse selection of sausage platters, schnitzel, pork knuckles, all perfectly complemented by—of course—beers!

Having a heart for adventure leads to surprising moments of awe. Discover exciting and noteworthy delights here in Metro Manila, and enrich your stories of wander and wonder—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

2. Strengthening Disaster Preparedness: SM Makes the Incident Command System Possible

In a country like the Philippines, where typhoons, earthquakes, and other natural calamities are part of the norm, resilience is not just a necessity but a way of life. Ranked consistently high in the World Risk Index due to its location along the Pacific Ring of Fire and the typhoon belt, the nation faces challenges that demand coordinated, forward-thinking approaches to disaster preparedness and response. 

Among those leading the way is SM Supermalls, whose commitment to resilience continues to evolve through investments in systems that safeguard not only business continuity but, more importantly, the communities they serve.

Disaster resilience in the private sector has become increasingly crucial. Corporations have the capacity to create ripple effects both in terms of operational continuity and their influence on surrounding communities. For SM, a sustained and risk-informed approach to resilience ensures that when emergencies strike, response is swift, coordinated, and grounded in tested protocols.

A key initiative in this approach is the company’s very own rollout of the Incident Command System (ICS). Designed to provide a standardized structure for managing emergency response, the ICS originated in the United States and is widely recognized as an on-scene, all-hazard incident management concept. Through its unified hierarchy and clearly defined roles, the ICS ensures that different responders---from government agencies to private security teams---can act in sync. This leads to more efficient resource management, better communication, and a higher degree of accountability during high-pressure situations.

As part of the initiative, SM regularly implements emergency preparedness drills across its network of malls and consistently participates in nationwide efforts for disaster preparedness, such as the annual fire and earthquake drills led by the Bureau of Fire Protection (BFP). These efforts are complemented by support for the quarterly Nationwide Simultaneous Earthquake Drills led by the Office of Civil Defense (OCD) and the National Disaster Risk Reduction and Management Council (NDRRMC). These exercises include both employees and tenants, creating a culture of readiness that extends beyond corporate boundaries.

In addition, 79 SM Supermalls have been certified under the Business Continuity Management Systems---a reflection of the company’s structured and systematized approach to disaster risk reduction and recovery. This level of certification not only reflects internal diligence but also sets a benchmark for the broader business sector.

SM also has a dedicated resilience center, which operates as a centralized communications hub during large-scale disruptions. This facility coordinates with all SM malls to ensure rapid information flow and streamlined decision-making in the event of a national emergency.

SM’s collaborative approach to disaster resilience was also demonstrated during the 2024 Asia- Pacific Ministerial Conference on Disaster Risk Reduction in Manila. On the last day of the conference, SM City Clark became the focal point of an ICS demonstration attended by the United Nations Office for Disaster Risk Resilience and foreign delegates.

The event showcased a unified response involving mall management, the Clark and Angeles municipalities, the BFP, OCD Region 3, and NDRRMC. Together, they enacted coordinated procedures designed to enhance public safety, offering an up-close look at how integrated disaster response works in a real-world environment.

In preparation for the site visit, SM Supermalls partnered with ARISE Philippines, the Private Sector Alliance for Resilient Societies, to conduct an ICS workshop alongside the OCD. This training brought together heads of operations, human resources, security, and Information Technology from SM City Clark and nearby locators such as Park Inn Hotel. Facilitated by experts from the BFP and the Philippine Army, the workshop provided hands-on training in ICS protocol, further reinforcing the company’s commitment to capacity-building at the local level.

1. SM Supermalls Empowers MSMEs’ Future Through Inclusive Resilience

For SM Supermalls, resilience remains an essential pillar in its pursuit of sustainability. Without safe, secure, and prepared communities, the vision of sustainable development becomes difficult to achieve. This is why the company believes that promoting resilience is not only a matter of operational readiness but a responsibility to the communities and businesses that form the backbone of the economy.

At the heart of this commitment are micro, small, and medium enterprises (MSMEs). These businesses are often the most vulnerable to disruptions brought about by natural and man-made hazards. Yet, they represent a critical force in the national economy---generating jobs, driving local commerce, and sustaining livelihoods. Recognizing their importance, SM Supermalls has made it a priority to help cultivate an MSME sector that is resilient.

Across its network, close to 70 percent of SM Supermalls’ tenants are currently MSMEs. These businesses operate under unique lessee contracts that acknowledge their specific needs and challenges. To support them, SM not only provides space but also promotes an environment that values preparedness and long-term continuity.

SM Supermalls’ most notable resilience initiative for its MSME tenants is a dedicated Business Continuity Planning (BCP) program launched in 2024. This capacity-building initiative enables businesses to develop tailored Business Continuity Plans and implement adaptive measures to reduce the impact of disruptions. 

SM’s tenants are each provided with free access to 5GB of remote digital storage where they can securely store critical business documents such as their BCPs, permits, registrations, and insurance policies, among others. In the event of a disaster, access to these documents becomes seamless, allowing faster processing of insurance claims and a quicker return to operations.

To further scale its impact, SM Supermalls established a public-private partnership with the Department of Trade and Industry (DTI), formalized through a Memorandum of Agreement in 2024. Together with ARISE Philippines, a United Nations Office for Disaster Risk Reduction (UNDRR)-affiliated private sector alliance for disaster resilience, the partnership aims to ensure that 6,000 MSMEs have robust BCPs by the end of 2027.

This collaboration is led by DTI Regional Operations Group Undersecretary Blesila Lantayona and Bureau of Small Medium Enterprise Development (BSMED) Director Emma Asusano, alongside SM Supermalls’ Corporate Resilience Department. The shared goal is clear: to safeguard MSMEs nationwide through proactive preparedness.

One key feature of the initiative is the SM-DTI Calamity Recovery (CARE) Booth, activated during times of calamity. Located in malls with communities impacted by disasters, the booth serves as an accessible touchpoint for MSMEs needing post-disaster support---providing a practical and timely response mechanism that bridges the gap between public resources and private needs.

Additionally, SM Supermalls regularly hosts scheduled BCP workshops for MSMEs in collaboration with DTI. These workshops are conducted in centralized SM locations across various regions and are open to both SM tenants and DTI-assisted MSMEs. During these sessions, business owners are introduced to the various risks posed by different types of disasters and are guided step-by-step in developing their own BCPs. These plans are tailored to the unique nature and geographical location of their operations, and the sessions extend to the BCP testing and validation phase to ensure practical application and effectiveness.

The participants are given one month to finalize their BCPs, which must be approved by their business management and submitted to DTI. Since the program’s launch in September 2024, over 1,500 MSMEs have already undergone training, with more scheduled in the months ahead.

“Resilience is not built overnight, and requires education, commitment, and collaboration across different sectors. Knowing this, SM Supermalls continues to invest in long-term resilience not just for its business, but for the broader ecosystem of MSMEs it supports,” said SM Supermalls President Steven Tan. “In doing so, we are reinforcing the fundamental truth that sustainable progress is only possible when communities and businesses are prepared to face the challenges of tomorrow.”